US food giant Mars Inc has appointed Bulgarian distributor company Kaven Iradis as its new official importer and distributor for Mars products.
Kaven Iradis outbid 40 other competitors for the business, which will see it distribute pet food brands such as Pedigree, Whiskas, and Kitekat, and a confectionery portfolio that includes Snickers, Twix, Mars and Bounty.
The Bulgarian company is also the official distributor of US consumer goods giant Procter & Gamble.
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