Brazil’s largest retail chain, Companhia Brasileira de Distribuicao (CBD), has revealed plans to re-brand its e-tailing operations.

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The ambitious e-commerce site was originally launched under the Amelia banner in May 2000, and customers still trying to access www.amelia.com.br will be directed to new sites.
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According to Brazilian business daily Valor the site will be re-branded with CBD’s traditional Pao de Acucar and Extra supermarket brands.

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