US baby-food maker Beech-Nut has introduced a new line of purees in partnership with General Mills’ Green Giant brand.

A licencing deal between the two firms was announced yesterday (14 December).

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Moms trust Green Giant vegetables for their family. We’re proud to announce our licensing partnership with Beech-Nut, a company that shares our values and heritage,” said Andy Dahlen, Green Giant business unit director.

“We’re proud to have selected varieties of Beech-Nut purees to feature the Green Giant brand,” said Evan Eckman, chief marketing officer for Hero North America, parent company of Beech-Nut.

 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact