French retail group Casino has appointed Olivier Marcheteau as director of non-food e-commerce activities and president of its Cdiscount.

He is replacing Hervé Daudin, who is now director of the company’s merchandise activities and flows.

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Marcheteau will be responsible for developing the business with Cdiscount managing director Emmanuel Grenier.

At 40-years-old, Marcheteau has held roles at Microsoft France, Procter & Gamble France, Aucland.fr and Nike.

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