French retail group Casino has appointed Olivier Marcheteau as director of non-food e-commerce activities and president of its Cdiscount.

He is replacing Hervé Daudin, who is now director of the company’s merchandise activities and flows.

Marcheteau will be responsible for developing the business with Cdiscount managing director Emmanuel Grenier.

At 40-years-old, Marcheteau has held roles at Microsoft France, Procter & Gamble France, and Nike.