Associated British Foods has launched a range of salad dressings in the UK under its ethnic cuisine brand Blue Dragon.
ABF is selling three Thai Sweet Chilli dressings in its first foray into a sector that the company claims is worth more than GBP41m (US$63.3m) and growing at 3% a year.
ABF said it was “leading the way” in the oriental condiments and dipping sauce categories, with market shares of 52.1% and 62% respectively.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
