UK supermarket chain Tesco has launched Just Discovered, a range of “innovative” food products.
The line includes fresh products such as British Red Wellington Tomatoes and Forestiere Mushrooms. It is available in selected Tesco stores.
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“Just Discovered is designed to highlight new and innovative ‘Tesco’ products and varieties to our customers,” a spokesperson for Tesco said today (16 August).
Products in the range may be developed with Tesco’s growers and developed with the retailer’s growers, the spokesperson added. They have a “unique” taste, flavour, appearance or texture.
Tesco declined to comment further on the launch.

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