Nestle has added a limited edition white chocolate variant to its Kit Kat Chunky brand in the UK.

Available from 17 September, Kit Kat Chunky White is being launched as a result of a campaign by the confectioner for consumers to choose from four limited-edition variants. A peanut butter line won the contest but Nestle said the white chocolate bar was the “fastest-selling” of the four products in some retailers.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The launch, Nestle said today (11 September), comes on the back of a successful year for the Kit Kat Chunky brand with sales up 12.7% in the 12 months to the end of August.

The bar will have an RRP of GBP0.56 (US$0.90).

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now