The Brazilian subsidiary of leading Italian dairy group Parmalat has earmarked R$10m (US$3.3m) to invest in functional milk.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The company is keen to develop its functional milk range. The milk is fortified with iron, calcium or vitamins, reports Valor Economico. The products will be repackaged and targeted at upper and middle class families.

Parmalat is also investing in a marketing campaign which will continue until at least the end of the year.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now