Mars Inc has added to is confectionery stable in the UK with the launch of a Mars Caramel bar.

The product, which, according to Mars has already had success in the US, Canada and Australia, will be available from 10 September as a limited edition.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Through the launch, Mars is hoping to capitalise on the UK market for caramel confectionery products, which it says has grown each year for the last five years and is currently worth GBP145m (US$228m).

This is the second limited edition launch for Mars in the UK this year. The confectionery giant rolled out Galaxy Flutes in March, a product it hopes will meet demand for lighter on-the-go snacks.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now