Swedish trading house Bergendahl & Son has announced plans to start an “aggressive” drive to expand its food retailing operations with the launch of a new chain.
Bergendahl’s food operations consist of fully-owned wholesale outlets that serve independent retailers. The performance of Bergendahls Food is continuing “according to plan”, with the opening of the 31st Citygross last week, Bergendahl said.
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However, the group’s board announced today (10 March) that it would now develop a new franchised chain that “combines the advantages of wholesale and retail”.
“That we decided to make a strategic investment in Food is a marker of how important that part of our business for us in the future,” said CEO Spiros Mylonopoulos.
