Mondelez International has introduced a gluten-free snack in the US under its Nabisco brand.
Nabisco Rice Thins are available in three flavours – white rice original, brown rice sea salt and pepper, plus brown rice white cheddar – at a suggested retail price of US$3.69.
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More consumers are showing an interest in gluten-free products, even if they have not been diagnosed with coeliac disease. Mondelez cited data from The NPD Group that said 30% of US consumers are “either contemplating or adopting a gluten-free diet”.
Click here for our analysis of the US gluten-free market, published in April as part of our management briefing on the sector worldwide.
