Mondelez International has introduced a gluten-free snack in the US under its Nabisco brand.

Nabisco Rice Thins are available in three flavours – white rice original, brown rice sea salt and pepper, plus brown rice white cheddar – at a suggested retail price of US$3.69.

More consumers are showing an interest in gluten-free products, even if they have not been diagnosed with coeliac disease. Mondelez cited data from The NPD Group that said 30% of US consumers are “either contemplating or adopting a gluten-free diet”.

Click here for our analysis of the US gluten-free market, published in April as part of our management briefing on the sector worldwide.