UK baker Warburtons has extended its Half & Half bread offering further with the launch of sliced rolls.

Half & Half Sliced Rolls join Warburton’s Medium and Toastie loaves launched late last year. The baker said it is hoping the launch will drive further growth in the half and half sector, which is currently worth GBP202m (US$321.8m), according to figures from Nielsen.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The launch will be supported by TV advertising through to March. The products are available to multiple and convenience retailers and have an RRP of GBP1.23 per eight-pack.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now