The French competition authorities today (6 November) announced two distinct lines of inquiry into the planned purchasing partnerships between Casino and Intermarché and between Auchan and Système U.

In September, Auchan and Système U signed an agreement to negotiate jointly with national and international brand owners in 2015. A similar agreement was announced a month later between Casino and Intermarché to co-ordinate next year’s negotiating efforts in France.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

At the request of France’s economy minister, Emmanuel Macron, the Autorité de la Concurrence is to assess the exchange of information that such agreements imply in a “concentrated environment”.

A separate request from the Senate economic affairs commission has asked for an evaluation of the increasing concentration of retail buying power and its impact on suppliers. The application comes with a request from the all-party commission for “…suggested modifications to the law..”” that would “rebalance” supplier negotiations. Recent legislation on food and farming also had broad cross-party parliamentary support.

A spokesperson for the French food manufacturers’ association, the ANIA, called today’s announcement “good news” in the light of the organisation’s repeated calls for government action to curb abuse by retailers during and after negotiations.

When the two deals were announced, the ANIA had warned about the impact on suppliers. “Neck and neck, only four players now share 90% of the market,” Jean-Philippe Girard, president of ANIA, the French food industry association, said at the time. “We fear that this new merger marks the end of any prospect of improvement for our food industry and threatens jobs, our investment capabilities and upstream agricultural partners further.” Girard added the agreements would “accelerate the deflationary spiral on food”.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact