Simplot is expanding the John West tuna brand in Australia with the launch of a tuna pasta salad range.

The line, which is hitting shelves in Australia this month, consists of three varieties: Mexican Salsa, Italian Style and Balsamic Dressing.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The company said it is targeting on-the-go consumption with its ready-to-eat single serve containers.

“We understand that it can be hard to find time to prepare nutritious meals when you’re working or busy with family commitments, so we’re taking the hassle out of the process. The new Tuna Pasta Salads are both delicious and convenient without compromising nutritional value,” Katie Saunders, GM of shelf grocery, commented.

Each 190g serving contains less than 1000kj and is a “good source” of Omega 3, Simplot stressed.

With an RRP of A$3.99 (US$3.50) the range will be available at Woolworths Ltd, Coles and independent retailers. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now