Danone has launched its Danette dairy dessert brand into the Canadian market.
Positioned as “a new way to consume a dairy product”, Danette is the first dairy dessert from Danone has sold in Canada and contains 75% milk. It targets consumers looking for an after-meal “treat”.
The firm has launched the product, on sale in over 20 markets, in Canada in a bid to encourage more consumers to include dairy in their diet.
“Danette paves the way for a new type of product: a dessert packed with dairy goodness,” said Pauline Varga, vice president, marketing, at Danone Canada.
Available in six flavours: chocolate, coffee, dark chocolate, choco-coconut, vanilla and caramel, the RRP for a Danette four pack is C$2.99 (US$2.74).
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData