Many frozen chicken products sold in Australia actually only contain about 50% bird meat, according to a survey conducted by consumer magazine Choice.
The magazine has reported that many products marketed as chicken breast fillets contained only 52% whole chicken meat, with 48% made up of pieces of “formed” meat retrieved from all over the bird and melded together.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Other products guilty of using around 50% padding in this manner included most chicken nuggets and other “snack style” products, said Choice.