Burton’s Biscuit Co. has launched Jammie Bakes in the UK, a Jammie Dodgers line aimed at adult consumers.
The company said Jammie Bakes were developed to make an “established favourite” like Jammie Dodgers “more relevant” to adults who had eaten the biscuits in their youth.
Burton’s has created two products – raspberry and apricot – which will have an RRP of GBP1.49 (US$2.29). It is ploughing GBP3m into marketing the biscuits through TV, in-store and online activity.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
