Mondelez International is targeting UK consumers looking to sate their hunger in the middle of the mornings with its latest Cadbury-branded line.

The snacks giant has launched Cadbury Dairy Milk Oat Crunch, combining an oat biscuit with its flagship UK chocolate brand.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Matthew Williams, marketing director at Mondelez, said: “As the number one chocolate brand, we are constantly innovating and identifying unique opportunities to expand chocolate occasions and drive category growth. With small portions, portable format, a great oaty taste which is synonymous with the morning and at just 150 calories per serving, we believe it will meet consumer needs during the day part.”

The biscuits are available as a 30g countline with an RRP of GBP0.58 (US$0.87) or in multipacks of three at GBP1.49.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now