All articles by Victor Martino

Victor Martino is a US-based marketing and business development consultant, analyst, entrepreneur and writer, specialising in the grocery industry.

Private label’s growth surge and the US brand battle ahead

For decades, private label was the afterthought in US grocery aisles - the packaged food products shoppers primarily bought when…
RFK Jr. and MAHA want to change the US food industry. Will it work?

The US food industry continues to navigate a complex maze of challenges, including inflation, supply chain headaches, sluggish sales growth…
The US food industry needs immigrant labour – but the system requires reform

The Trump administration’s ongoing immigration policy enforcement underlines an inconvenient truth about the US agri-food industry – without undocumented immigrants,…
The Dairy Renaissance: How protein, price and perception are reviving cow’s milk in the US

After decades of declining consumption, cow’s milk and its value-added dairy counterparts are experiencing a notable resurgence in the US.…
How brands can win in the US ‘vibecession’

The average US consumer is feeling financially stretched, squeezed and uncertain. In a word – they’re beleaguered. The economic optimism…

How CPG brands can regain influence in relations with US retailers

The relationship between grocers and CPG companies in the US has always been a delicate balance of power, negotiation and…
Why ‘healthy indulgence’ is the next big opportunity in snack foods

‘Healthy indulgence’ – the convergence of health consciousness and indulgence – is reshaping the snack foods category and packaged foods…
Why 2025 will breakout year for some food SMEs in the US

The so-called natural food and beverage industry in the US had been on a steady rise for decades but it’s…
From Trump to AI – the five big issues for US food in 2025

Looking into my crystal ball, I see that 2025 is going to be a very interesting and eventful year for…
RFK Jr. targets ultra-processed foods and has ‘Big Food’ in his sights

Is the US government on a collision course with the country's packaged foods industry? Robert F. Kennedy Jr., whom President-elect…