Canadean Spirits Strategy Congress 2015, a comprehensive strategic-focused spirits industry event in Europe with a senior line-up of speakers will deliver tangible evidence and learnings that can be implemented in organisations.

The congress will feature:

  • Innovative speakers, including different stakeholders, parallel traders and award-winning bartenders and associations
  • Diverse topics, including the EU regulatory landscape, portfolio management, emerging spirits to watch and new channels of growth
  • Dynamic formats from exclusive case studies and panel discussions to interactive roundtables

The spirits category is evolving and knowing how to reach consumers and understanding what they are looking for is crucial in an industry with high competition.

Canadean Spirits Strategy Congress aims to help companies develop so that it knows how to connect with its consumers and present exciting choices to them.

The congress aims to deliver growth in organisations, maximise networking opportunities, help engage with consumers and differentiate brands.

Over the course of two days, visitors can establish successful trade relationships and gain valuable information from industry experts.

On the first day, learn how to effectively manage diverse product categories with Diageo Europe marketing and innovation director Edward Pilkington.

The second day provides an opportunity to discover life as a distributor with MAS Wine & Spirit international commercial director Pepijn Janssens.

To view the full programme and to see a list of the speakers, please visit the website. Register for a place using the reference code MK-HJP.