In order to satisfy the consumer’s thirst for healthier drinks, beverage manufacturers must innovate. In a harsh marketplace where poor sales will result in reduced shelf space and even the demise of the company, only continued innovation can guarantee survival.

With an increasingly savvy and health-focused consumer base, manufacturers strive to supplement their products with additional benefits. The commercial edge can be achieved by making products with more natural ingredients or adding value in terms of vitamins, minerals and performance-enhancing ingredients.

Increasing profits from ‘healthy’ beverages

Health in Beverages Congress 2012 is Canadean’s new flagship event. It combines Canadean’s expertise in the FMCG sector with Arena International’s proven ability to produce cutting-edge platforms to successfully challenge the status quo. The event, which will be held 18 and 19 September 2012 in Brussels, will reveal the latest strategies and techniques to stay ahead of the curve and increase profits from ‘healthy’ beverages.

Industry and consumer research services for FMCG companies

Canadean has a long-standing reputation with FMCG companies for providing specialist business information by conducting detailed industry and consumer research, supported by insightful analysis. From suppliers, brand owners and distribution channels to consumer insight, Canadean covers the entire consumer value chain.

Canadean’s research methods enable clients to make informed strategic decisions that are founded on reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.

Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well-positioned in the industries themselves and are therefore best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.

Key speakers at the Health in Beverages Congress 2012

Key speakers at this year’s event include:

  • Dr Michele Kellerhals – director, research and innovation, functional ingredients, The Coca-Cola Company
  • Lesley Stevenson – director, new product research, functional beverages, GSK
  • Tiago Monteiro Brandão – innovation and R&D manager, Unicer Bebidas
  • Cheryl Walker – analytical development technologist, Britvic Soft Drinks