Bread & rolls inflation in China stood at -2.210% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 229 bread & rolls SKUs from companies such as Eper Market, Da Li Yuan and Dao Xiang Cun that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that QX-era offered lowest prices of the total SKUs within the bread & rolls category from January through March 2024, followed by Epermarket and Gome. According to the analysis, the price range of $5 and below was the most competitive, with 172 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, QX-era had greatest share of lowest prices for individual SKUs in bread & rolls in China in Q1 2024.
Analysis of the quarterly price data showed that RT-MART offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed original; croissant and hand shredded; bread as the most popular (by number of SKUs) bread & rolls variants. These were priced 37.75% lower than the average price of a bread & rolls SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were QX-era, Epermarket, Gome, GZ Grocery and RT-MART. According to the analysis, GZ Grocery had the lowest average unit price, while the retailer with the widest product assortment was QX-era.
The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, QX-era, Epermarket and Gome stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China bread & rolls market, buy the report here.
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