Breakfast cereals inflation in Poland stood at -1.760% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 234 breakfast cereals SKUs from companies such as Sante, Kupiec and Nestlé that were sold by e-retailers. Buy the report here.

Smarter leaders trust GlobalData

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Barbora Poland offered lowest prices of the total SKUs within the breakfast cereals category from October through December 2023, followed by Frisco and Auchan Poland. According to the analysis, the price range of $5 and below was the most competitive, with 234 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Barbora Poland had greatest share of lowest prices for individual SKUs in breakfast cereals in Poland in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for breakfast cereals category by the retailers tracked by GlobalData. Among variants, the tracker revealed millet flakes and instant; oat flakes as the most popular (by number of SKUs) breakfast cereals variants. These were priced 1.25% lower than the average price of a breakfast cereals SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Barbora Poland, Auchan Poland, Frisco, Aldi Poland and Leclerc. According to the analysis, Aldi Poland had the lowest average unit price, while the retailer with the widest product assortment was Barbora Poland.

The report brings attention to the intricate pricing dynamics within the breakfast cereals market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Barbora Poland, Frisco and Auchan Poland stood out as prominent e-retailers, providing competitive pricing for a substantial number of breakfast cereals SKUs. However, to comprehensively grasp breakfast cereals market in Poland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Poland breakfast cereals market, buy the report here.

Premium Insights

From

The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.