Cheese inflation in Israel stood at 0.020% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 246 cheese SKUs from companies such as Tnuva, Gad Dairies and Tara Dairy that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Yeinot Bitan offered the lowest prices of the total SKUs within the cheese category from April through June 2023, followed by Keshet Teamim and Israeli Kosher. According to the analysis, the price range of $5 and below was the most competitive, with 123 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Yeinot Bitan had the greatest share of lowest prices for individual SKUs in cheese in Israel in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for cheese category by the retailers tracked by GlobalData. Among variants, the tracker revealed mozzarella; slices and 5% fat; white as the most popular (by number of SKUs) cheese variants. These were priced 7.7% lower than the average price of a cheese SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Yeinot Bitan, Keshet Teamim, Israeli Kosher, and . According to the analysis, Israeli Kosher had the lowest average unit price, while the retailer with the widest product assortment was Yeinot Bitan.
The report brings attention to the intricate pricing dynamics within the cheese market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Yeinot Bitan, Keshet Teamim and Israeli Kosher stood out as prominent e-retailers, providing competitive pricing for a substantial number of cheese SKUs. However, to comprehensively grasp the cheese market in Israel, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Israel's cheese market, buy the report here.
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