Cream inflation in the US stood at 0.010% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 112 cream SKUs from companies such as Hannaford, Daisy Brand and Hood that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Hannaford offered the lowest prices of the total SKUs within the cream category from April through June 2023, followed by Wegmans and Coborns Delivers. According to the analysis, the price range of $5 and below was the most competitive, with 90 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Hannaford had the greatest share of lowest prices for individual SKUs in cream in the US in Q2 2023.

Analysis of the quarterly price data showed that Hannaford offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed light; sour and natural & pure; sour as the most popular (by number of SKUs) cream variants. These were priced 39% lower than the average price of a cream SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Hannaford, Wegmans, Coborns Delivers, LIDLUS and Target. According to the analysis, LIDLUS had the lowest average unit price, while the retailer with the widest product assortment was Hannaford.

The report brings attention to the intricate pricing dynamics within the cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Hannaford, Wegmans and Coborns Delivers stood out as prominent e-retailers, providing competitive pricing for a substantial number of cream SKUs. However, to comprehensively grasp the cream market in the US, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the US's cream market, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.