Ice cream inflation in Portugal stood at -3.870% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 297 ice cream SKUs from companies such as Magnum, Häagen-Dazs and Carte D’or that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Elcorteingles offered lowest prices of the total SKUs within the ice cream category from April through June 2024, followed by Continente and Auchan Portugal. According to the analysis, the price range of $5 and $10 was the most competitive, with 170 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Elcorteingles had greatest share of lowest prices for individual SKUs in ice cream in Portugal in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed strawberry and chocolate as the most popular (by number of SKUs) ice cream variants. These were priced 26.54% lower than the average price of a ice cream SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Elcorteingles, Continente, Auchan Portugal, NULL and NULL. According to the analysis, Auchan Portugal had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Elcorteingles.
The report brings attention to the intricate pricing dynamics within the ice cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Elcorteingles, Continente and Auchan Portugal stood out as prominent e-retailers, providing competitive pricing for a substantial number of ice cream SKUs. However, to comprehensively grasp ice cream market in Portugal, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Portugal ice cream market, buy the report here.
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