Potato chips inflation in the Ukraine stood at 5.190% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 95 potato chips SKUs from companies such as Lay’s, Chipsters and Luks that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the potato chips category from October through December 2023, followed by MegaMarket and Metro. According to the analysis, the price range of $5 and below was the most competitive, with 95 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in potato chips in the Ukraine in Q4 2023.

Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed cheese and bacon as the most popular (by number of SKUs) potato chips variants. These were priced 8.25% lower than the average price of a potato chips SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, MegaMarket, Metro, and . According to the analysis, MegaMarket had the lowest average unit price, while the retailer with the widest product assortment was Takfur.

The report brings attention to the intricate pricing dynamics within the potato chips market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, MegaMarket and Metro stood out as prominent e-retailers, providing competitive pricing for a substantial number of potato chips SKUs. However, to comprehensively grasp potato chips market in the Ukraine, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the Ukraine potato chips market, buy the report here.

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