Savory biscuits inflation in the UK stood at 0.070% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 360 savory biscuits SKUs from companies such as Ryvita, Jacob’s The Baker Brothers and Nairn’s that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Morrisons offered the lowest prices of the total SKUs within the savory biscuits category from April through June 2023, followed by Morrisons and Ocado. According to the analysis, the price range of $5 and below was the most competitive, with 343 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Morrisons had the greatest share of lowest prices for individual SKUs in savory biscuits in the UK in Q2 2023.

Analysis of the quarterly price data showed that Harvey Nicols offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed cream; crackers and original; crackers as the most popular (by number of SKUs) savory biscuits variants. These were priced 16.95% lower than the average price of a savory biscuits SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Morrisons, ASDA, Ocado, Tesco and Holland And Barrett. According to the analysis, B&M had the lowest average unit price, while the retailer with the widest product assortment was Morrisons.

The report brings attention to the intricate pricing dynamics within the savory biscuits market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, ASDA, Morrisons and Ocado stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory biscuits SKUs. However, to comprehensively grasp the savory biscuits market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK's savory biscuits market, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.