April 2006 management briefing

If globalisation is about profit then demographics can be defined as the study of new markets. Understanding population is a means of identifying opportunities. Meeting needs is akin to creating them and, to use one of the twentieth century’s most over-used phrases, achieving critical mass. Demographics, within the context of food production and marketing, is not only about population composition but also about lifestyle and the way it is changing as both a cause and effect of globalisation.

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