September 2003 management briefing

The term “functional foods” is one of the most used and possibly least understood in the food industry. There is no agreed single definition used by industry or by scientific researchers – and it is also a term that has no legal or regulatory status anywhere in the world. This exclusive management briefing analyses the key issues in functional foods, provides the main strategies for promoting functional products, and provides the market size in the key markets of the US and Europe.

Download this briefing here