BRIEFING: Global market review of new product development strategies in the food and drink industry – forecasts to 2013

This month's briefing is a download of a complete just-food research report covering new product development. Embarking on the development of a new food brand can be time-consuming, expensive and disappointing. It can also be the best thing that has ever happened to a company/manager as it propels the business into rapid growth and profitability. Published for last year, this second edition study provides further insight into best practice NPD strategies in the fast-paced global food and drink market. The report focuses on trends, drivers, innovation and marketing in major regions and primary food categories around the world, providing market forecasts to 2013.