January / February 2009 management briefing
Moving into 2009, it is difficult to get away from the all-pervasive influence of the economic downturn and the credit crunch. While some markets, notably the US, are being hit harder than others, one of the observations frequently made about the current crisis is how far it has reached. This month’s briefing is the latest food industry outlook from Euromonitor International. Following an introduction from just-food’s editorial, the briefing outlines the year ahead and what’s in store for the confectionery, ice cream, meal solutions, sweet & savoury snacks and snack bar sectors. Each sector looks at likely key trends, market prospects, category analysis and market opportunities.