April 2005 management briefing

The year-on-year consumption of processed foods is on the increase. Fast-paced, wealthier lifestyles combined with increased trust in manufacturers, retailers and authorities to provide us with safe food, are making convenience meals more tempting. This briefing discusses the reasons why we rely on processed food; the real cost in terms of time, financial and health; the spin used to market convenience/ processed products; and the entrance of manufacturers into new markets.

Download this briefing here