Amid the growing concerns about climate change and feeding the world’s increasing population, especially in urban conurbations in developing countries, Simon Harvey investigates whether vertical farming – growing fresh produce in a controlled environment – can become well-established in the market.

The nascent vertical-farming industry is growing and gaining prominence among investors and governments that recognise the potential in a world where land availability for producing fresh food is fast diminishing, especially in countries with increasing urban populations.

Singapore is a prime example of an economy with a limited land mass for agricultural farming, leaving the city-state reliant on imports to feed its expanding population and turning to new technologies such as vertical farming and cell-grown meat. And with much of Singapore dominated by skyscrapers, it is cultivating fresh food on window ledges and rooftops of commercial and residential buildings in self-contained growing units.

But vertical farming as its name implies may be a bit misleading, which is why it also carries the designation of urban or indoor farming, or, what the chief executive of UK government-backed CHAP (Crop Health and Protection) prefers to call controlled-environment farming. As well as growing produce in stacked shelf-style units, it also takes the form of using redundant shipping containers known as ‘cooltainers’ and abandoned subway tunnels, employing the most-widely used hydroponics and aeroponics technologies – at least currently – without the need for soil and fields.

And it’s not just space that’s one of the primary factors driving the interest but also the advantage of being able to produce fresh produce like leafy greens year-round, so avoiding extreme weather events – an important element given the increasing concerns over global warming and the environmental impact of intense farming. And urban-farming methods don’t use pesticides either.

Vertical farming is also applauded for using 90% less water – estimates do vary but are at least that level – than conventional techniques because it can be recycled and recirculated. The technology has also been touted as a potential means of cutting retailers’ food waste, and, because the growing systems can be located nearer to the consumer, is claimed to potentially reduce the carbon footprint. It also opens the door to cultivating a broader range of crop varieties, many of which have died out due to commercial or viability reasons.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

More importantly, perhaps, from a commercial perspective, the technology provides greater yields because the growers can control the nutrient inputs, which, it is claimed, in turn provides fresher and better quality produce, as well as improved nutrition for the consumer. 

Evolving from niche markets

However, a major drawback for many vertical-farming operators revolves around energy use and cost because most of the systems employ LED lighting, although tech firms are investing in NPD and more efficient devices. There’s also the aspect of raising the capital to fund the required technology and research and development, and to make it commercially viable and profitable. 

Vertical farming is also currently limited to fresh leafy vegetables, soft fruits and herbs, although, that said, it’s not regarded by those in the industry as a method destined to replace arable farming. And new food choices such as tomatoes are slowly emerging. 

The intensifying interest in the cannabis market – for medicinal, and in some cases, recreational use – might just arguably be the pick-me up to inject more momentum into the vertical-farming sector, an area still difficult to quantify in terms of size because of the split between the companies cultivating the produce and those supplying the technologies, according to CHAP. But can urban farming become mainstream?

“I think it definitely will. I think it will go into niche markets to start with like the micro greens, leafy greens and then the higher-value foods, so there’s definitely a market now for high-value nutrition foods coming through,” Fraser Black, the CEO of CHAP, tells just-food.

CHAP, which is part of the UK’s Agri-Tech strategy, and Innovate UK, a government-backed innovation agency, have teamed up to open a centre called The Innovation Hub for Controlled Environment Agriculture (IHCEA), based in Dundee, Scotland. 

Black continues: “The consumer view of what they eat and how they eat it is definitely helping fuel this whole area. It’s not going to be mainstream arable, it’s not going to be cereals, but, as we drive down the price and improve varieties, it will become more mainstream. I think it’s going to be a companion rather than a competitor to existing farming.

“A lot of the technology, we suspect, will start to be driven not by salads and leafy greens but by the cannabis boom that’s happening in the States and in other places. A lot of the technology that will be used in that will transfer over into the consumable-food market as well. And clearly then driving down the cost.

“You have a combination of entrepreneurs, growers, investors, technologists, biologists and physicists all working together to see how do we work this effectively and scale up.”

Venture-capital backing

Research from US-based suggests the global vertical-farming sector could reach almost US$6bn in value over the next two years, from around $1.5bn in 2016.

There are a myriad of firms already involved around the globe, including in the US, Europe and Asia.

Infarm, based in Berlin, has drawn venture capital for its vertical-farming technology targeted at retail and foodservice channels. UK retailer Marks and Spencer recently installed systems from Infarm for fresh herbs – basil, mint, parsley and coriander – in seven stores across London, joining other European retailers such as Edeka and Intermache using the company’s technology.

Announcing the development last September, M&S said: “Each in-store farm unit uses 95% less water and 75% less fertiliser than traditional soil-based agriculture and is capable of producing the equivalent of 400 square meters of farmland, resulting in a more sustainable use of natural resources and ensuring zero-pesticide use.” 

M&S declined to comment for this article but Paul Willgoss, director of food technology, said in September: “We operate as part of a complex global food-supply chain and want to understand the emerging technologies that could help provide more sustainable solutions, whilst also delivering fantastic products with exceptional taste, quality and freshness for our customers.” 

Infarm is seeking to expand its own services across the whole food chain as innovation in the sector accelerates.

“We are sensitive to the fact that the Infarm approach to vertical farming is only one way to tackle the urgent agricultural and ecological challenges of our time,” says Osnat Michaeli, co-founder and head of marketing. “Solving these challenges will require innovation and collaboration across the entire industry to generate a lasting impact. 
“Over the next several years we are building a farming-as-a-service model that will be capable of delivering the technology, processes and expertise to enable an entire ecosystem of partners – from distribution centres to food manufacturers, from schools to hospitals and beyond – to participate in making cities truly self-sufficient in their food production.”

Danone joins the community

Agricool in Paris has also secured funding from investors, including Danone Manifesto Ventures, the investment arm of the French dairy giant. The company started out growing strawberries in an apartment building in the capital before switching to cooltainers, and is now also present in Dubai, another major food importer.

Guillaume Fourdinier, the founder and CEO of Agricool, agrees with others in the vertical-farming sector that it will take five years before the market becomes more mainstream. However, as an example of the growth potential, he tells just-food Agricool’s systems are currently in five supermarkets in Paris, which will increase to 25 in the next three months.

Nevertheless, Fourdinier emphasises the financial cost of getting an urban-farming business going and the efforts that go into R&D, an area in which 50 of the company’s 85 staff are engaged. Fourdinier says Agricool has raised EUR30m (US$33.2m) in funding and “we are only just starting”.

“It’s a lot of effort and money and investment to make it profitable,” he says. “We are basically inventing a new industry. This is something that will change the next 100 years of agriculture but it will take time for sure.”

“We think we will be able to show that it’s really profitable to grow indoors”

In the UK, Saturn Bioponics, located in the city of Birmingham and setting up farms in the local greenbelt area, uses hydroponic technology to grow fruit and leafy salad vegetables such as pak choi, lettuce and strawberries, and also herbs. The company uses natural light, growing produce in greenhouses. It has been backed by Innovate UK through project financing and grants, and is also assisting Shockingly Fresh in Scotland. 

Saturn chief executive Alex Fisher says the company is engaged in projects not only in the UK, but also in France, Romania and Japan. He argues the main stumbling block in getting vertical farming off the ground is finance because of the cost of technology and R&D, before a venture can get to the commercialisation stage and start delivering profits.

“We do see it going mainstream,” Fisher tells just-food. “It’s all about money in the end. It’s been very much about de-risking it technically, proving it financially and then getting people to adopt it on a large scale. And that’s been our journey over nearly ten years. Probably, you will see the market exploding on our end in about five years.” 

Like Black at CHAP, Fisher says urban farming was never intended to compete with the well-established agrarian sector, which is much larger by comparison. Agricool’s Fourdinier points out the technology isn’t suitable for crops such as cereals and potatoes, which tend to have a longer shelf-life, particularly as the sector is geared toward providing the freshest produce in closer proximity to the consumer.

Fisher adds when asked to quantify the size of the market: “You are talking many tens of billions or even hundreds of billions of dollars per annum in farm-gate crop values. Your lettuce, strawberries, herbs – it’s huge – obviously that’s a drop in the ocean for agriculture overall but it’s still very significant values. As we move into other areas that number will expand.”

Major breakthrough in five years

Saturn is also exploring aromatic products, botanical-type products, brassica and other soft fruits.

Black says the main driver behind vertical farming is commercial, although Agricool’s Fourdinier tags on the environmental aspect, too. Both believe China and India will embrace the technology to feed their growing populations, especially with vast numbers relocating to the big cities from rural areas. And, with the mistrust among Chinese consumers over the food they eat, greens and herbs grown in indoor and controlled environments might be one solution to quell concerns over pollution, adds Fourdinier. 

“I think in the next five years you are going to see some major breakthroughs. You’ve already got big companies investing in this. You’ve also got an investment community eager to get involved,” says Black. “There’s huge interest in making this work and being able to have this combination of what is fresh produce 365 days a year. It has to be in a fashion that is cost effective and provides value to the consumer, and we are definitely heading in that direction.

“You are going to see the US grow, partly because of the growth in cannabis and the use of medicinal and recreational cannabis. I think you will see the rest of the world follow quickly behind it because of the convenience factor.”

Looking at the UK’s vertical-farming market, Saturn’s Fisher says it’s a hard nut to crack when farmers generally in the country are struggling. If they are to venture into the sector, the Government needs to improve access by offering grants or other incentives because farmers are already highly leveraged with debt to take on the extra capital.

“If what you are looking for is for the farmer to progress you need to take risk out of the adoption of new technologies. That’s a huge thing,” he says. “Access to finance in general is very difficult for farmers. So it’s very hard for them to borrow money for new tech and stuff like that.”

Shockingly Fresh is developing five vertical-farming sites, one in Scotland and four in England, using technology from Saturn. Fisher is also part of the company’s team.

Garth Bryans, the director at Shockingly Fresh, says the sector needs to compete on price per kilogram with traditional farming to bring in the investment for the industry to expand, and suggests the UK government should offer some form of tax incentives for large-scale systems to attract capital.

He says there are benefits, too, in terms of imports with Brexit on the horizon.
“We should note that with Brexit approaching, vertical farming significantly increases the UK season and will reduce reliance on imported leafy veg from mainland Europe in the early spring and late summer ‘shoulder months’,” he tells just-food. “If tariffs come in, this could make vertical farms even more compelling.

“The UK alone imports over GBP1bn ($1.3bn) of green leafy veg per year, providing a very significant market for systems that can compete with traditional crops on price whilst providing a much better quality crop closer to the point of supply.”  

More broadly, Fourdinier highlights the benefits to the consumer in terms of the nutritional content of foods grown in a controlled environment in close proximity, and says they need educating to fully understand the advantages.

He adds, for example, that 50% of the vitamins in fruit are lost after five days storage, arguing vertical farming is all about being “fresher, the nutritional value and taste, and also consumers know where their food is coming from”.

While the market is limited in terms of product selection, Fourdinier says it’s natural to start off with the “easy ones” as other vegetables tend to be more complex and the nascent industry would need to develop the appropriate technologies. However, he sees tomatoes, peppers and courgettes coming through.

“We have to invent a lot of new technologies to make it profitable and you have to be productive to become mass market,” Fourdinier explains. “It’s the same as electric cars. We think we will be able to show that it’s really profitable to grow indoors and that you get more sustainable food by doing so in large cities.”