Ice Cream
Ohayo Nyugyo: Ohayo Blueberry ga Oishii Ice Cream Bar [delicious blueberry
ice cream]. This ice cream has good balance between the creamy smooth ice cream
and the fruity blueberry sauce. 85 ml bar on a stick packed in a box ¥100,
20 per case
Ice Milk
Morinaga and Co.: Morinaga Biz. This ice milk has the flavor and shape
of so-called nama chocolate. This indicates home-made chocolate, which is store-bought
chocolate melted and mixed with cream and other rich ingredients to make a luxury
confection. This ice milk is in bite-size pieces in the shape of individual
chocolates. 10 individual pieces (45 ml in total) in a pillow pack with a cocktail
stick supplied to keep fingers clean ¥100, 40 per case
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Water Ices
Morinaga and Co.: Morinaga Henshin-kun [Mr. Disguise]. This water ice
is in 4 layers of different fruit flavors. The bar changes color and flavor
as the consumer eats through it. The 4 layers are apple, pineapple, muscat yogurt
and grape. A fun water ice. 115 ml bar on a stick ¥100, 20/case
Dessert
Meiji Milk Prod.: Meiji Kuma-no Pooh-san Mikan Jelly [Pooh Bear Japanese
orange jelly]. The pack features the Disney film of Pooh Bear. The fruit jelly
is made with fruit juice and contains large chunks of fruit. There is also a
grape variety. 150 g cup ¥120, 12 per case
Tart Mix
Snow Brand Milk Prod.: Snow Brand Blueberry Cheese Tart Mix. This no-bake
mix produces 5 mini blueberry cheesecake tarts [5 is considered to be the usual
number for a family in Japan]. The consumer just adds milk and mixes it, then
pours the liquid mix into the tarts. The filled tarts are placed in the refrigerator
to chill. This mix contains tangy fruity blueberries in a cream cheese with
a rich flavor and smooth mouthfeel. The tarts are made of crunchy cookies. 38
g ¥400. Snow Brand estimates that the market for retail premixes with added
sugar and dessert mixes is worth ¥23 billion. Of this 40% is pancake mixes
and another 40% is no-bake type mixes for custard, jelly and cheesecake, etc.
Cheese
Rokko Butter: QBB Cheese Almond Camembert Flavor and QBB Cheese Almond
Red Cheddar. A snack with high nutritional value made from quality Camembert
powder produced in Denmark or red Cheddar cheese powder and almonds. 35 g bag
¥150
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By GlobalData
Breakfast Cereal
Nissin Cisco: Nissin Cisco Sozai Sengen Muraski Imo Flakes [ingredients
announcement – purple sweet potato flakes]. Purple sweet potatoes in the form
of flakes to make a healthy breakfast cereal. Rich in polyphenols, the purple
sweet potato is now a popular functional ingredient. One 40 g serving with 200
cc milk poured over it provides more than 1/3 the daily requirement of 6 vitamins,
iron and calcium. 150 g box ¥300. Sales target ¥500 million
Vegetable Oils
Honen Corp.: Honen Rice Oil. This rice oil is extracted from rice bran
and embryo. It has superior oxidation-stability and is especially useful for
cooking. The pale color and heat-stability make it useful for deep-fat frying
[tempura] and in salad dressings. In addition it is rich in tocopherol and tocotrienol
which eliminate free radicals from the body thus preventing the diseases of
aging. 500 g plastics bottle ¥400. Sales target ¥200 million
Jams, Spreads
Sonton Food Ind: Sonton Pomegranate Jam. A new addition to Sonton’s series
of healthy jams (this makes two in total). Pomegranate is a source of potassium,
B group vitamins and vitamin C. Pomegranate is now very popular in Japan as
a functional ingredient because it is said to mimic female hormones and thus
help women avoid the side effects of the menopause. This pomegranate jam has
a less sweet flavor, the soluble solids are only 50 degrees. 150 g glass jar
¥350, 24 per case, shelf-life 8 months
Dressings, Sauces
Mitsukan Group: Topping and Dressing Set. A set of salad dressing and
topping to add to vegetable salads. Three varieties. The set for Cesar Salad
contains Parmesan cheese and crunchy herb croutons lightly flavored with anchovy,
58 g. The set for garlic salad contains a mayonnaise type dressing made with
garlic, oil and egg yolk plus a topping of fried garlic and fried onions, 55
g. The set for Genova salad contains a simple dressing made with grape vinegar
and basil plus a topping of roast almonds and herbs, 54 g. All ¥190, 60/case.
Spices, Seasonings, Vinegar
S and B Food: S and B Seasoning Spice Mix Hamburg is a new blend of spices
for cooking hamburger steak. It also contains rock salt, breadcrumbs and onions.
Also new in this series is S and B Seasoning Spice Mix Fried Chicken which contains
a blend of spices, herbs, flour and paprika. Both varieties are 72 g ¥250,
40 per case. The existing products under the S and B Spice Mix brand – Basilico
(40 g), Pepperontino (53 g) and Steak (70 g) are relaunched with improved recipe
and increased pack weight
LL Cup Pasta
Toyo Suisan: Maruchan Popular Restaurant. A new series of LL pasta (boiled
pasta in a retort pouch) in a cup. Two varieties – mushroom cream, Japanese
style salmon. The pasta has been produced by Toyo Suisan’s multi-bridge process
in which seven layers of noodle dough are treated with enzymes to produce an
al dente pasta suitable for retort pouch preservation. The mushroom cream variety
contains mushrooms in a creamy white sauce made with butter and wheat flour
plus chicken and black sesame, 250 g (170 g pasta). The Japanese style salmon
has smoked salmon and soy sauce flavor. The sauce is flavored with kombu kelp
and small dried fish extract plus black sesame. Both ¥250, 24 per caseSquare
Cup Noodles
Toyo Suisan: Maruchan Indomen [Indian style cup noodles]. These cup noodles
in a square cup consist of very elastic noodles, large instant noodles together
with a retort pouch containing a spicy curry made with beef, fruit and spices
cooked with onions, carrots and other vegetables. Separate sachet of Worcester
sauce. Aimed at men aged 10-30. 208 g ¥250, 24 per case. This product won
an instant noodle menu contest on the Internet
Frozen Ready Meals
Nichirei: Nichirei Potato Salad. Frozen ready meals in multi-compartment
tray of individual portions that can be easily separated so that one or two
portions may be heated in the microwave oven for lunch. This type of packaging
is very much in fashion now in Japan. The potato salad contains potatoes, sweet
corn, green soybeans, onions, and carrots. Packed in paper cups inside the multi-compartment
tray and then in a pillow pack. 110 g (4 portions) ¥250
Retort Packaged Ready Meals
Heinz Japan: Heinz Keema Curry. The curry sauce is made with 29 different
spices and garam masala to produce a rich curry in the style of Northern India.
Generous content of coarse ground selected beef and pork plus onions and green
peas. This is a product relaunch, the pack weight has been increased from 180
g to 200 g ¥280
Cooking Sauces
Q P Corp.: Kewpie 3 Minute Cooking Cream Sauce. A new variety in this
series. A blend of mayonnaise, white sauce and yogurt for a new high quality
creamy sauce with a tangy acidity. Does not separate when heated. Packed in
a handy tube for good shelf-life. 190 g tube ¥230, 24 per case
Soups
Dole: Dole Vegetable and Orange Soup [translation]. This soup and the
variety with white peach launched at the same time, are the first fruit soups
to be launched in Japan. This soup is made with 10 different vegetables and
chicken bouillon base plus specially selected oranges. Heat-sterilized, no added
preservatives. All natural ingredients. Ideal to drink chilled. This healthy
soup contains over 40% of the daily requirement of vitamin A. 160 g stand-up
retort pouch, ambient shelf-life 12 months ¥178
Health Foods
Warner-Lambert: Chupi Disc. Ultra-thin tablet candy in the shape of discs,
only 1.5 mm thick. Two discs supply 100 mg vitamin C, the daily requirement.
These fruity candies have a stimulating acidic and refreshing flavor. Sugarless
candy in grapefruit or acerola flavors. 26 tablet candies per stick pack ¥120
Diabetic Foods
Nichirei: Nichirei Diabetic Foods [translation]. A new series of ready
meals designed for diabetes patients. The number of people with diabetes in
Japan is increasing as the proportion of the elderly in the population increases.
Nichirei states that there are 6 million people with diabetes in Japan at present
(others estimate the numbers as high as 14 million). These ready meals are calorie-controlled
at 320 kcal per set. They are retort-packaged and can be stored at room temperature;
they require only heating. There are 16 meal sets including meat and potatoes
¥1,000, chicken ¥900, Japanese-style hamburger steak ¥900, pork
¥1,000, beef sukiyaki ¥1,000. Sales target ¥700 million
Sugarless Gum
Kanebo Foods: Kanebo Xyliwater Gum. Sugar-free, low-calorie gum sweetened
only with xylitol. This gum has a less sweet taste than regular gum and a refreshing
mint flavor. As the gum is chewed, the xylitol in the core of the gum dissolves
and produces a watery mouthfeel. This gum contains minerals found in mineral
water – calcium and magnesium, in a balanced blend of 2:1. Pack contains 9 x
3.1 g sticks ¥100, 300 per case
Nutritional Supplements
Morinaga and Co.: Weider Megabolic. A nutritional supplement for sports
people and people busy at work. It contains 10 different vitamins and minerals,
18 different amino acids, a total of 38 nutrients per sachet. Mainly natural
ingredients used. Morinaga has the right to use the Weider brand on products
Morinaga develops for sale in Japan. 30 sachets in a box ¥2,400
Functional Foods
Fujikko: Fujikko Pomegranate Jelly. This jelly dessert contains 10 mg
isoflavones per cup. Pomegranate is considered to be a functional ingredient
as it helps to prevent the side-effects of the menopause. 3 x 50 g cup ¥250
Kanebo Foods: Kanebo No-Smoking Gum [translation]. This chewing
gum is designed to help smokers when they are in a no-smoking environment. This
tooth-friendly sugarless gum is menthol cigarette flavor; it helps to stop the
craving when smoking is prohibited, because it also contains monoamine oxidase
inhibitor present in the form of a plant extract. Nicotine-free to prevent damage
to health. 5 sticks of gum, each 3.1 g ¥200, 120 per case
Balanced Nutritional Foods and Drinks
Meiji Seika: Meiji Perfect Plus. The Perfect Plus brand of nutritionally
balanced snack bars was launched by Meiji Seika last year. Now launching two
new varieties. The nut bar stick contains nuts and chocolate for good flavor
and texture in a stick-shape snack bar. Each box of 3 sticks contains 2,000
mg collagen and 1/3 of the daily requirement of protein, 11 different vitamins,
iron and calcium. The cake stick is baked cheese flavor, a delicious combination
of cake and cheese flavor cream, this stick has a moist and soft mouthfeel.
One box of 3 sticks contains 1,000 mg collagen and 1/3 of the daily requirement
of protein, 11 different vitamins, iron and calcium. Both varieties contain
3 individually wrapped bars per box ¥150. Easy to carry and convenient as
a meal replacement, these stick bars are aimed at junior and senior high school
boys and girls as well as office ladies and the young salaryman. Sales target
¥300 million
Cookies
Nissin Cisco: Nissin Cisco Okacky. A combination of the western cookie
with Japanese rice crackers to make an entirely new type of cookie. The cookie
base melts in the mouth. It is topped with soy sauce flavored, crunchy puffed
rice. A light and delicious snack with just a hint of soy sauce flavor. Family
size box 85 g ¥150, 40 per case, shelf-life 6 months. Sales target ¥300
million
Chocolate
Lotte: Lotte Frucho. Chocolate snack in 2 flavors – banana, green apple.
On limited seasonal sale for the spring and summer only. Crisp and light puffed
corn with a fruit flavor chocolate coating. Aimed at young people eating outdoors.
Packed in a tall cup so the snack can be shaken out. ¥100, 60 per case
Snack Foods
House Foods: House Kobashi Corn [kobashi means tasty]. A new flavor added
to this series – bacon and mayonnaise. This corn snack is blended with sesame
for aroma and flavor. Compared with conventional corn snacks the calories are
16% lower and the fat content is 48% lower. Flavored with tasty bacon and mayonnaise.
The existing flavor, roast salt, is relaunched with a new pack design. 75 g
bag ¥130, 20 per case
