The latest data from the just-food international basket, published today, covers the first quarter of 2012. The basket is a group of 17 items from tuna to milk that will highlight the difference in price between national brands and own label in seven international markets. Amid the worst economic conditions for a generation, shoppers are becoming more promiscuous in their behaviour and the data will prove valuable to brand manufacturers, own-label suppliers and retailers alike.

Click here for analysis for the data from SymphonyIRI vice president of consulting Rod Street.

Cereals 500g Single Medium Box
Rice  500g Single Packet
Canned tuna fish 185g Single Can
Ambient wet soup 400g Single Can
Ambient Mayonnaise 400g Single Jar
Frozen Pizza 400g Single Average Size Pizza
Frozen Burger 224g 4 Pack
Yoghurts 500g 4 Pack
Margarine 250g Single Tub
Butter 250g Single Packet
Wet cat food 400g Single Can
Milk – Ambient 568ml One Pint
Beer 440ml Single Can
Fruit juices – Ambient 1000ml Single Carton
Energy drinks 250ml Single Can
Tea bags 500ml 160ct Packet
Colas 1320ml 4 cans
The cost of a basket increased across all markets monitored by the just-food international basket, except Greece, where prices fell. However, countries are responding to the pressure on incomes with only marginal price increases.

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In some markets, consumers are more willing to strip a product back to its bare essentials during these turbulent times. In Germany, Spain and the Netherlands, we see this drive to the essentials most strongly. Here we see the lowest levels of private-label pricing and a larger share of volume sales for retailers.
The price of own-label and branded products narrowed in many markets in the second quarter of 2012, notably the Netherlands, the UK, Italy, France and Greece. It illustrates the pressure that retailers’ private label strategies exercise on prices for all FMCG brands. In many respects the growth of private-label products is anchoring price growth increases for national brands. 
The volume of food sold on promotion increased in all countries in the data in the second quarter year-on-year. Spain and Germany saw the biggest percentage-point increases, although promotions also increased in the UK, the market with the highest level of promotional activity.