Associated British Foods has taken its Indian spice brand, Patak’s, into the frozen ready meal market.
UK supermarket Tesco will become the exclusive seller of a range of six Patak’s frozen ready meals. The range will be made by The Authentic Food Company, under licence from AB World Foods Limited.
Go deeper with GlobalData
All the curries are free-from artificial colours, flavours and preservatives. Each curry is served with a pilau rice accompaniment and can be heated in the microwave or oven.
Chris Crosby, head of product development at AB World Foods, said: “Patak’s have pioneered curry in Britain for almost 60 years and the new selection sets out to raise the bar in the ethnic frozen ready meal category. We’re bringing the same quality and depth of flavour to frozen curry that we’ve always offered with our curry sauces.”
The new Patak’s frozen meals selection features six variants: beef madras, chicken korma, chicken vindaloo, chicken tikka masala, king prawn balti and roasted vegetable jalfrezi.
See Also:
The range launches this week and each product has GBP2 (US$2.91) price point.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataLast week ABF posted an increase in first half profits.
