Ajinomoto, the Japanese food group, is to spend THB800m (US$23.1m) to expand production and improve efficiency at a plant in Thailand to meet growing demand in the country.

The company is looking to increase the production capacity for its Ros Dee seasonings at its Nong Khae factory in Thailand’s central Saraburi province. It plans to automate the packaging process at the site to increase capacity by around 40%. The project is scheduled to be complete for the new system to be up and running by next August.

Ajinomoto said the market for flavour seasonings in Thailand had more than doubled in five years. The company expects demand to grow both for products to use at home and in restaurants. The company’s Ros Dee products are used in dishes including stir-fry and soup.

Thailand was its largest overseas market for Ajinomoto’s consumer foods business and the company has earmarked the country as one of its “five stars”, or markets it sees as growth drivers for the business.

Ajinomoto, which also sells ingredients to food manufacturers, wants sales from its consumer foods in Thailand to be double the level they were in its 2012 fiscal year by its 2020 fiscal period.

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By GlobalData