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October 22, 2014updated 08 Nov 2022 1:55pm

Aldi launches “affordable” organic produce range in UK

German supermarket Aldi is launching a range of organic produce in its UK stores.

German supermarket Aldi is launching a range of organic produce in its UK stores.

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The discount retailer’s organic produce portfolio will include potatoes, cauliflowers, carrots, broccoli and onions.

Aldi is marketing the range as “affordable” and says its prices will sit between GBP0.79 to GBP1.49 (US$1.26 to $2.39), which it noted “compared to other supermarket prices which range from GBP0.85p to GBP2.45.”

Tony Baines, Aldi’s joint managing director of corporate buying, said: “Following customer feedback, we know our shoppers want to buy more organic products, but price is often the reason why it’s not a regular purchase. This is why we’ve launched a 100% British organic range at an affordable everyday low price. At Aldi we believe it’s important for organic produce to be available to everyone.”

The new lines are being phased in with the full product range expected to be in place by January.

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img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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