Amira Nature Foods has entered a signed a deal with United Arab Emirates-based distributor MAN Consumer to grow the rice maker’s distribution in the country.
MAN Consumer will distribute Amira products in the country. The deal was formalised last week, Amira said today (29 February).
Go deeper with GlobalData
Amira said MAN Consumer is “one of the fastest growing” distributors in the UAE and distributes over 30 brands in the region.
Karan Chanana, Amira’s chairman, said: “This marks an exciting step for Amira in the UAE. We look forward to working with the group to increase our product availability in the region, allowing more Emirates consumers to discover the Amira brand and our excellent range of quality rice.”
MAN Consumer general manager Taranjit Singh added: “Amira’s premium aged rice ranges intend to bring delight to consumers, like no other. With our strong distribution strengths, MAN intend to ensure Amira’s availability in every single corner of the country and make Amira a household name.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
