Annie’s, the US organic food maker set to be acquired by General Mills, has launched a “grass-fed” macaroni and cheese line, targeting consumers interested in animal welfare.
The company said the range is made with cheese from “humanely-raised cows with year-round access to pasture”.
Go deeper with GlobalData
Annie’s said consumer demand for grass-fed products was on the rise. It also noted how over nine in ten of customers buying Annie’s products already purchase grass-fed lines.
Three varieties have been developed – a line with “real aged” cheddar, a second with white cheddar and a third with “classic” mild cheddar. The products are available at Whole Foods with a suggested retail price of US$3.29 for a 6oz pack.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
