Aquatic Foods Group, the UK-listed Chinese seafood processor, is eyeing increased sales in the US after a deal with California-based wholesaler Yihe International Corp.
The latest contract between the two companies will see AFG supply 11 seafood products to Yihe over a year. The agreement is valued at US$15.4m; in previous years, contracts have been worth CNY6.2m a year.
The products will be sold under Yihe's own brands. AFG described Yihe as the "largest importer of salmon products into the United States" and the wholesaler sells into US mainstream retailers including Walmart, Albertsons and Food Lion, as well as dollar store chain Dollar Tree.
AFG representatives in London could not provide further information on which retailers would sell these 11 products due to the time difference with the company's headquarters in China.
Exports accounted for 9% of AFG's sales in 2014, with the US generating 2% of sales outside China. AFG said it is eyeing an increase in its "international product and brand awareness while growing export sales" and said the new deal with Yihe placed the company "in a strong positon" for future expansion into the US.
Li Xianzhi, CEO of AFG, added: "Whilst Aquatic Foods has experienced high growth within the local PRC market in recent years, the export market remains an important source of revenue for the group. The group remains committed in growing export sales, leveraging on our already established position in the market, while still investing in building the group's own brands in the PRC. The board is confident that additional sales enquiries from overseas will follow, particularly following our successful listing on AIM, which strongly enhances the international corporate profile of Aquatic Foods Group."
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By GlobalDataAFG listed on London's Alternative Investment Market in February.