Argentinean food and sweets giant Arcor it set to harness the power of the Internet to advertise its new biscuit to consumers. The company has contracted Medialab Argentina, a pioneering interactive advertising agency, to create a series of exclusive Internet “campaign sites,” which will gather under the umbrella site Arcormonster.com.
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The sites, which are aimed at children, include a questionnaire for market research purposes and games that are introduced by the cartoon characters Monster Ranchers.
