Aldi will become the first supermarket chain in Australia to charge a standard price for goods across all its stores.


According to local reports, the discount chain has decided to implement a nationwide pricing structure.


Managing director Michael Kloeters said: “National pricing is another, new customer-friendly initiative aimed at providing greater trust and price transparency for consumers.


“All consumers should be able to buy brand quality products at the same everyday low prices regardless of where they live”.


The move comes as the Australian Competition and Consumers Commission investigates competition in the local grocery retail sector.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The probe was launched back in January by the Australian government, which claimed to want to see local families get a “fair deal at the supermarket”.


Australia’s grocery retail scene is dominated by two groups, Woolworths and Coles, which, according to some estimates, account for 80% of the sector.


Some industry watchers say a lack of competition in the sector inflates prices on supermarket shelves.