View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
May 1, 2002

AUSTRALIA: Cadbury launches Oz gum campaign with romantic ad campaign

UK confectionery and soft drinks giant Cadbury Schweppes will this weekend launch the Australian arm of its new chewing gum campaign with some well-placed TV advertising. The Australian campaign is costing A$7m (US$3.8m). Male and female versions of a 30-second TV advertisement are to air during Big Brother. The ads imply that the ‘extreme freshness’ of its new gum, Trebor 24-7, can help romance blossom.

UK confectionery and soft drinks giant Cadbury Schweppes will this weekend launch the Australian arm of its new chewing gum campaign with some well-placed TV advertising.

The Australian campaign is costing A$7m (US$3.8m). Male and female versions of a 30-second TV advertisement are to air during Big Brother. The ads imply that the ‘extreme freshness’ of its new gum, Trebor 24-7, can help romance blossom.

Cadbury is launching Trevor 24-7 gum and mints in Australia prior to a global rollout as it attempts to challenge world leader Wrigley, which enjoys a more than 90% share of the A$170m chewing gum market.

Last year, that market expanded by 20%, partly thanks to NPD on the part of Wrigley, which launched the Airwaves and Eclipse brands and new varieties of Wrigley’s Extra. Ambitious Cadbury said it believes Trebor 24-7 will boost the mint and chewing gum market by 25% over the next year, reported the Australian.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food