An Australian drugs expert has slammed a new line of lollipops because they look too similar to the illicit party drug ecstasy.

David Crosbie, CEO of Melbourne’s drug rehabilitation centre Odyssey House and a member of Prime Minister John Howard’s national council on drugs, said that Trebor 24-7, a subsidiary of UK confectionery giant Cadbury Schweppes, was being irresponsible in marketing the lollies.

The lollies contain the natural stimulant guarana, and are roughly the same size and colour as ecstasy (MDMA) tablets.

A spokesman from Cadbury Schweppes said that a statement on the issue would be released within the next 24 hours.