The majority of Australian consumers want to know if their food is produced locally but it’s not an easy task to find out, according to Choice magazine.
Go deeper with GlobalData
The June issue of the magazine, which is produced by the Australian Consumers’ Association, detailed research conducted by Golden Circle food group. This research revealed that many consumers are wrongly convinced that domestic manufacturers make a number of the leading brands sold in grocery retailers.
As the quality of “home grown” becomes more important, Australian companies are beginning to emphasise their national roots.
