Following research that suggested Australian consumers had largely forgotten the Sara Lee brand, the US-based dessert manufacturer has launched its largest ever Australian advertising campaign this month.
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The A$3m (US$1.6m) campaign is largely aimed at a younger audience of “twenty somethings”, while attempting to refresh the brand in the minds of its more mature core market.
Three 30-second and two 15-second television commercials touteing the company’s dessert products and pastries have been financed to run for at least a year.
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
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Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
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